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Marketing Campaign Strategy
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Summary and Background Information:
This discussion aims to gain insight from City Council about desired goals, audience(s), key messages, and implementation options for a potential city marketing campaign as outlined in the city manager’s 2024 performance evaluation and outcomes in the city’s strategic plan. Consultants from Slate Communications will lead a discussion, with assistance from city staff, to understand the council’s desired goals for developing a strategic and comprehensive marketing campaign.
The presentation will include three Colorado-based marketing campaign examples, with different goals, audiences, messages, and budgets, to help illustrate potential marketing campaign approaches. Additionally, an implementation plan, marketing budget, and overall program approach should also be considered.
Staff Responsible (Department Head): Jason Dennison, Director of Strategic Partnerships
Consultant Presenting: Kim Newcomer, Founder/CEO, Slate Communications