Title
Wayfinding Update
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Summary & Background
Through a comprehensive evaluation of Wayfinding signage, we aim to create a sense of place by reinforcing our City’s brand identity and promoting the different locations and attractions. Through studies and surveys, we recognized that the City has an opportunity to better support the community or visitors in navigating the City, traffic, attractions, neighborhoods, etc.
This transformative project is poised to create a new era of city unity, supporting our diverse community by encouraging community connectivity, fostering civic pride, and improving resident health and wellness. As a result of the study, we will also have a clear direction and plan to promote a balanced, thriving, and inclusive city economy that cultivates, attracts, and retains business.
After an extensive and rigorous selection process, in which a request for a proposal was advertised to over 660 vendors, a collaborative team from the CMO, CD, PW, and ED departments interviewed four consultants. One firm, Merje Design, stood out by exceeding our expectations and including five essential elements: branding and identity, Wayfinding and signage, architectural and visual enhancements, exhibit and interpretive design, and print materials. Their approach follows a holistic design approach that merges graphic design with the built environment. Two internal committees worked collaboratively with Merje Design to identify and understand the local character and culture of the community.
In October, we introduced Wayfinding to the Council and community through a study session presentation. Earlier this year, we presented a schematic design review, during which the Council provided feedback on colors, design, and placements and stressed the importance of seeking input from the community. Tonight, we are presenting those results.
Staff is seeking direction from the Council on the design choice and the implementation and maintenance plan. If the Council...
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